On a game i play there is a TDM that is only available on certain times of a day: which means not all the time. This idea came to me when i saw that its harder to find pvp in down hours like when most people are asleep, and also for people that have a “i can only play a few minutes before they have to log off because of real life you know?” If this is implemented more people from that market of short schedules will play the server which are potential new long term costumers. 
Another secondary idea i got from that game is that they have a score leader board which give a type of reputation and or some kind of game money.
Your answer of “its retarded is in no way constructive” Van. Also what part of down hours, and or, alot of people have short schedules to do a quick play do you not understand? You do understand that this is the reality right? And that if we cater which we have room to do so to these people; we are bringing that market of people into the game? Which is beneficial to us and pvp as a whole sense maybe they have off days that if they get hooked may want to spend doing more extensive pvp on this server? 